Poultry International - June 2017 - 16

YEARS

This is the fifth article in
WATT Global Media's
100-year anniversary series.

Future of poultry welfare:
What producers can expect
Attitudes to poultry welfare still vary greatly from market
to market, but ever-more alignment can be expected as
interest in animal welfare grows.
BY MARK CLEMENTS

Poultry producers can expect welfare pressures to
continue growing, probably at a greater pace than they
have seen to date, necessitating ongoing changes to
broiler and layer management.
Various welfare bodies emerged in the 19th century, growing in number in the 20th, but it has been
in the 21st that interest has spread and intensified, and
there are no signs that the pace of change will abate.
Welfare is a focus now not only of governments and
interest groups but, increasingly, of multinational companies, and the latter will have ever-greater influence
on the future of poultry welfare.

Free-range
production is seen
by many as being
the most welfare
friendly. However,
opinion remains
divided.
Craig Holmes

Even in societies where welfare is deemed a priority, a one-size-fits-all view remains on a far distant
horizon, but the interest, and a follow-thy-neighbor approach, will see the world become ever more aligned.
For those that resist incorporating welfare demands,
it is worth remembering that certain practices now
standard in many markets, for example stunning preslaughter, were once novel.

On the near horizon
Developed-world producers are already confronting a number of challenges that may eventually spread throughout developing markets, with
commitments to phase out layer cages, perhaps
the most high profile. The compromise solution in
Europe implemented only a few years ago - furnished cages - is increasingly unacceptable, highlighting the pace of change.
For egg producers, this will not simply be new investment, but thoroughly reviewing flock management, and
where welfare is concerned, views are mixed on benefits
for birds.
Interest in slower-growing birds is a similar example
of how welfare attitudes vary greatly between groups, as
speed of growth alone is not universally seen as among
the best welfare indicators. Nevertheless, welfare-motivated consumer demand in this area continues rising
and the industry must respond.
Where beak trimming is concerned, banned in
some countries and regions, its prohibition could
www.WATTAgNet.com ❙ June 2017


http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - June 2017

Poultry International - June 2017
Contents
Editor’s Comment
News
Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Future of poultry welfare: What producers can expect
Global food companies will control the poultry industry
VIV Turkey creates international network platform
How China’s poultry industry is changing
Controlling poultry gut health for maximum performance
Biotin for poultry: An essential but expensive vitamin
6 processed chicken marketing strategies to boost sales
Marketplace
Advertisers’ Index
Poultry International - June 2017 - Poultry International - June 2017
Poultry International - June 2017 - Cover2
Poultry International - June 2017 - Contents
Poultry International - June 2017 - Editor’s Comment
Poultry International - June 2017 - 3
Poultry International - June 2017 - News
Poultry International - June 2017 - 5
Poultry International - June 2017 - 6
Poultry International - June 2017 - 7
Poultry International - June 2017 - Nutrition & Feed Survey: Antibiotic-free animal feed production grows worldwide
Poultry International - June 2017 - 9
Poultry International - June 2017 - 10
Poultry International - June 2017 - 11
Poultry International - June 2017 - 12
Poultry International - June 2017 - 13
Poultry International - June 2017 - 14
Poultry International - June 2017 - 15
Poultry International - June 2017 - Future of poultry welfare: What producers can expect
Poultry International - June 2017 - BB1
Poultry International - June 2017 - BB2
Poultry International - June 2017 - 17
Poultry International - June 2017 - 18
Poultry International - June 2017 - 19
Poultry International - June 2017 - Global food companies will control the poultry industry
Poultry International - June 2017 - 21
Poultry International - June 2017 - 22
Poultry International - June 2017 - 23
Poultry International - June 2017 - VIV Turkey creates international network platform
Poultry International - June 2017 - 25
Poultry International - June 2017 - How China’s poultry industry is changing
Poultry International - June 2017 - 27
Poultry International - June 2017 - 28
Poultry International - June 2017 - 29
Poultry International - June 2017 - 30
Poultry International - June 2017 - 31
Poultry International - June 2017 - 32
Poultry International - June 2017 - 33
Poultry International - June 2017 - Controlling poultry gut health for maximum performance
Poultry International - June 2017 - 35
Poultry International - June 2017 - 36
Poultry International - June 2017 - 37
Poultry International - June 2017 - Biotin for poultry: An essential but expensive vitamin
Poultry International - June 2017 - 39
Poultry International - June 2017 - 40
Poultry International - June 2017 - 41
Poultry International - June 2017 - 42
Poultry International - June 2017 - 43
Poultry International - June 2017 - 6 processed chicken marketing strategies to boost sales
Poultry International - June 2017 - 45
Poultry International - June 2017 - 46
Poultry International - June 2017 - Marketplace
Poultry International - June 2017 - Advertisers’ Index
Poultry International - June 2017 - Cover3
Poultry International - June 2017 - Cover4
http://www.poultryinternational-digital.com/201911
http://www.poultryinternational-digital.com/201910
http://www.poultryinternational-digital.com/201909
http://www.poultryinternational-digital.com/201908
http://www.poultryinternational-digital.com/201907
http://www.poultryinternational-digital.com/201906
http://www.poultryinternational-digital.com/201905
http://www.poultryinternational-digital.com/201904
http://www.poultryinternational-digital.com/201903
http://www.poultryinternational-digital.com/201902
http://www.poultryinternational-digital.com/201901
http://www.poultryinternational-digital.com/201812
http://www.poultryinternational-digital.com/201811
http://www.poultryinternational-digital.com/201810/
http://www.poultryinternational-digital.com/201809/
http://www.poultryinternational-digital.com/201808/
http://www.poultryinternational-digital.com/201807/
http://www.poultryinternational-digital.com/201806/
http://www.poultryinternational-digital.com/201805/
http://www.poultryinternational-digital.com/201804/
http://www.poultryinternational-digital.com/201803/
http://www.poultryinternational-digital.com/201802/
http://www.poultryinternational-digital.com/201801/
http://www.poultryinternational-digital.com/201712/
http://www.poultryinternational-digital.com/201711/
http://www.poultryinternational-digital.com/201710/
http://www.poultryinternational-digital.com/201709/
http://www.poultryinternational-digital.com/201708/
http://www.poultryinternational-digital.com/201707/
http://www.poultryinternational-digital.com/201706/
http://www.poultryinternational-digital.com/201705/
http://www.poultryinternational-digital.com/201704/
http://www.poultryinternational-digital.com/201703/
http://www.poultryinternational-digital.com/201702/
http://www.poultryinternational-digital.com/201701/
http://www.poultryinternational-digital.com/201612/
http://www.poultryinternational-digital.com/201611/
http://www.poultryinternational-digital.com/201610/
http://www.poultryinternational-digital.com/201609
http://www.poultryinternational-digital.com/201608
http://www.poultryinternational-digital.com/201607
http://www.poultryinternational-digital.com/201606
http://www.poultryinternational-digital.com/201605
http://www.poultryinternational-digital.com/201604
http://www.poultryinternational-digital.com/201603
http://www.poultryinternational-digital.com/201602
http://www.poultryinternational-digital.com/201601
http://www.poultryinternational-digital.com/201512
http://www.poultryinternational-digital.com/201511
http://www.poultryinternational-digital.com/201510
http://www.poultryinternational-digital.com/201509
http://www.poultryinternational-digital.com/201508
http://www.poultryinternational-digital.com/201507
http://www.poultryinternational-digital.com/201506
http://www.poultryinternational-digital.com/201505
http://www.poultryinternational-digital.com/201504
http://www.poultryinternational-digital.com/201503
http://www.poultryinternational-digital.com/201502
http://www.poultryinternational-digital.com/201501
http://www.poultryinternational-digital.com/201412
http://www.poultryinternational-digital.com/201411
http://www.poultryinternational-digital.com/201410
http://www.poultryinternational-digital.com/201409
http://www.poultryinternational-digital.com/201408
http://www.poultryinternational-digital.com/201407
http://www.poultryinternational-digital.com/201406
http://www.poultryinternational-digital.com/201405
http://www.poultryinternational-digital.com/201404
http://www.poultryinternational-digital.com/201403
http://www.poultryinternational-digital.com/201402
http://www.poultryinternational-digital.com/201401
http://www.poultryinternational-digital.com/201312
http://www.poultryinternational-digital.com/201311
http://www.poultryinternational-digital.com/201310
http://www.poultryinternational-digital.com/201309
http://www.poultryinternational-digital.com/201308
http://www.poultryinternational-digital.com/201307
http://www.poultryinternational-digital.com/201306
http://www.poultryinternational-digital.com/201305
http://www.poultryinternational-digital.com/201304
http://www.poultryinternational-digital.com/201303
http://www.poultryinternational-digital.com/201302
http://www.poultryinternational-digital.com/201301
http://www.poultryinternational-digital.com/201212
http://www.poultryinternational-digital.com/201211
http://www.poultryinternational-digital.com/201210
http://www.poultryinternational-digital.com/201209
http://www.poultryinternational-digital.com/201208
http://www.poultryinternational-digital.com/201207
http://www.poultryinternational-digital.com/201206
http://www.poultryinternational-digital.com/201205
http://www.poultryinternational-digital.com/201204
http://www.poultryinternational-digital.com/201203
http://www.poultryinternational-digital.com/201202
http://www.poultryinternational-digital.com/201201
http://www.nxtbookMEDIA.com