Poultry International - April 2017 - 2

2 ❙ PoultryInternational

EDITOR'S COMMENT

BY

MARK CLEMENTS

Efficiency key to successful production

YEARS

CORPORATE HEADQUARTERS
303 North Main Street, Suite 500,
Rockford, Illinois 61101-1018 USA
Tel: +1 815 966 5400
Publisher, International: Greg Watt
gwatt@wattglobal.com

This issue leads with a look at prospects for the Russian broiler
industry during the year ahead.
Growth will be lower for the Russian industry after years of
rapid expansion in consumption and production. The industry has
succeeded in largely meeting domestic demand; now it must introduce further efficiencies and look to increasingly sell overseas.
As the Russian broiler market has approached maturity, the
sector has experienced volatility, with smaller, less-efficient producers disappearing.
This rationalization is expected to increase, and companies face an uncertain future
if they are unable to benefit from economies of scale or produce good product at low
prices while still maintaining margins.
Russia is importing less poultry meat, but hop across the border and there is a country that is importing more chicken. As our guest writer Todd Southerland explores in his
examination of who will meet China's growing demand for poultry meat, China wants
more chicken and it will not all be home-produced.

Publisher, N. America: Steve Akins
sakins@wattglobal.com

VP/Director of Innovation and
Data Development: Bruce Plantz
bplantz@wattglobal.com

Director of Content: Terrence O'Keefe
tokeefe@wattglobal.com

Director of Global Digital &
North American Agribusiness Sales
Jeff Miller; jmiller@wattglobal.com

EDITORIAL TEAM
Editor: Mark Clements

mclements@wattglobal.com
Tel: +44 7866 475 388

Digital Content Director: Tara Loszach
Nutrition Editor: Ioannis Mavromichalis
imavromichalis@wattglobal.com

Senior Editor: Lisa Kirschner
Associate Editor: Ann Reus
Staff Reporter: Roy Graber
Agriculture Reporter: Austin Alonzo
Social Media & SEO Editor: Kathleen McLaughlin

ART/PRODUCTION TEAM

Healthy approach
There is a strong focus in this issue on nutrition and health. Our WATT 100 series article looks at gut health, which is often referred to as the key to efficiency. It
is a topic of increasing interest as producers need to rely less on antibiotics to control pathogens and boost performance.

Follow Mark Clements in his blog
www.WATTAgNet.com/MarkClements.html

It is important to understand the benefits of what is fed to flocks and the potential risks of any feed. This issue brings you key findings from 10 years of mycotoxin survey data.
Our regular visit to the world of poultry processing examines how, from harvest
to packing, there are numerous activities and practices that can frequently lead to
waste, and how making often quick and simple adjustments can lead to an increase
in yields. ■

Creative Director: Joe Cabusao
Senior Art Director: Tess Stukenberg
Production Manager: Jim Riedl
jriedl@wattglobal.com

Advertising Production Coordinator:
Connie Miller

SALES TEAM

Northern Europe, Asia, Africa
Frans Willem van Beemen

fvanbeemen@wattglobal.com
Tel: +31 344 653 442; Fax:+31 344 653 261

Southern Europe, Latin America
Tineke van Spanje

tvanspanje@wattglobal.com
Tel: +31 495 526 155; Fax: +31 495 525 126

Southeast Asia
Dingding Li, dingdingli@vip.163.com;
Tel: +86 137 640 39062

USA/Canada
Pam Ballard, pballard@wattglobal.com

Tel: +1 815 966 5576; Fax: +1 815 968 0941
Mary Harris, mharris@wattglobal.com
Tel: +1 815 980 5938; Fax: +1 847 908 7551

Classified
Craig Greuel, cgreuel@wattglobal.com
Tel: +1 815 966 5591

Community
https://www.facebook.com/WATTAgNet

www.youtube.com/WATTPoultryTV

https://twitter.com/WATTAgNet

www.linkedin.com/groups/WATT-AgNet-4855866

For article reprints and reprint quotes
contact: FosteReprints
+1 866 879 9144 www.fosterprinting.com


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Table of Contents for the Digital Edition of Poultry International - April 2017

Poultry International - April 2017
Contents
Editor’s Comment
News
Russian broiler producers facing flat growth in 2017
VIV Russia to showcase industry’s developments
Who will supply China’s growing appetite for poultry?
Gut health additives: four possible future scenarios
11 mycotoxin survey lessons to reduce poultry feed risks
When to use natural betaine in poultry diets
Reducing poultry processing waste maximizes yield, profits
Products
Marketplace
Advertisers’ Index
Poultry International - April 2017 - Poultry International - April 2017
Poultry International - April 2017 - Cover2
Poultry International - April 2017 - Contents
Poultry International - April 2017 - Editor’s Comment
Poultry International - April 2017 - 3
Poultry International - April 2017 - News
Poultry International - April 2017 - 5
Poultry International - April 2017 - Russian broiler producers facing flat growth in 2017
Poultry International - April 2017 - 7
Poultry International - April 2017 - 8
Poultry International - April 2017 - 9
Poultry International - April 2017 - VIV Russia to showcase industry’s developments
Poultry International - April 2017 - 11
Poultry International - April 2017 - Who will supply China’s growing appetite for poultry?
Poultry International - April 2017 - 13
Poultry International - April 2017 - 14
Poultry International - April 2017 - 15
Poultry International - April 2017 - Gut health additives: four possible future scenarios
Poultry International - April 2017 - BB1
Poultry International - April 2017 - BB2
Poultry International - April 2017 - 17
Poultry International - April 2017 - 18
Poultry International - April 2017 - 19
Poultry International - April 2017 - 11 mycotoxin survey lessons to reduce poultry feed risks
Poultry International - April 2017 - 21
Poultry International - April 2017 - 22
Poultry International - April 2017 - 23
Poultry International - April 2017 - When to use natural betaine in poultry diets
Poultry International - April 2017 - 25
Poultry International - April 2017 - 26
Poultry International - April 2017 - 27
Poultry International - April 2017 - Reducing poultry processing waste maximizes yield, profits
Poultry International - April 2017 - 29
Poultry International - April 2017 - 30
Poultry International - April 2017 - 31
Poultry International - April 2017 - 32
Poultry International - April 2017 - 33
Poultry International - April 2017 - Products
Poultry International - April 2017 - Marketplace
Poultry International - April 2017 - Advertisers’ Index
Poultry International - April 2017 - Cover3
Poultry International - April 2017 - Cover4
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