Poultry International - April 2017 - 16

YEARS

This is the fourth article in
WATT Global Media's
100-year anniversary series.

Gut health additives:
four possible
future scenarios
What does the future hold for the business of gut health
additives during the next decade?
BY IOANNIS MAVROMICHALIS

"Antibiotics are dead. Long live gut health
additives!" Indeed, this could very well summarize the prognosis by any health or nutrition
professional when pressed for a quick answer about
the future of gut health additives in the years to
come. And, without giving it a second thought,
they could be right, no? After all, antibiotics are
being removed from an increasing number of
feeds throughout the world, and we can all
agree that at least these old compounds will not
make a comeback - ever.
So gut health additives must continue taking their place, and what a great selection of
additives we have. Even additives with no
direct claims on antimicrobial activity try to
benefit from this unexpected turn of events that saw
long-established and inexpensive antibiotics being
replaced by previously unheard of additives, at many
times the cost and considerably less efficacy.

The global additives business

Alexander Baidin |
Dreamstime.com

In fact, the global additives business is growing at
record speed, and it is estimated to exceed USD$20
billion within a few years. Gut health additives certainly make up an increasing proportion of this market as other products, such as amino acids and flavors,
www.WATTAgNet.com ❙ April 2017


http://www.Dreamstime.com http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - April 2017

Poultry International - April 2017
Contents
Editor’s Comment
News
Russian broiler producers facing flat growth in 2017
VIV Russia to showcase industry’s developments
Who will supply China’s growing appetite for poultry?
Gut health additives: four possible future scenarios
11 mycotoxin survey lessons to reduce poultry feed risks
When to use natural betaine in poultry diets
Reducing poultry processing waste maximizes yield, profits
Products
Marketplace
Advertisers’ Index
Poultry International - April 2017 - Poultry International - April 2017
Poultry International - April 2017 - Cover2
Poultry International - April 2017 - Contents
Poultry International - April 2017 - Editor’s Comment
Poultry International - April 2017 - 3
Poultry International - April 2017 - News
Poultry International - April 2017 - 5
Poultry International - April 2017 - Russian broiler producers facing flat growth in 2017
Poultry International - April 2017 - 7
Poultry International - April 2017 - 8
Poultry International - April 2017 - 9
Poultry International - April 2017 - VIV Russia to showcase industry’s developments
Poultry International - April 2017 - 11
Poultry International - April 2017 - Who will supply China’s growing appetite for poultry?
Poultry International - April 2017 - 13
Poultry International - April 2017 - 14
Poultry International - April 2017 - 15
Poultry International - April 2017 - Gut health additives: four possible future scenarios
Poultry International - April 2017 - BB1
Poultry International - April 2017 - BB2
Poultry International - April 2017 - 17
Poultry International - April 2017 - 18
Poultry International - April 2017 - 19
Poultry International - April 2017 - 11 mycotoxin survey lessons to reduce poultry feed risks
Poultry International - April 2017 - 21
Poultry International - April 2017 - 22
Poultry International - April 2017 - 23
Poultry International - April 2017 - When to use natural betaine in poultry diets
Poultry International - April 2017 - 25
Poultry International - April 2017 - 26
Poultry International - April 2017 - 27
Poultry International - April 2017 - Reducing poultry processing waste maximizes yield, profits
Poultry International - April 2017 - 29
Poultry International - April 2017 - 30
Poultry International - April 2017 - 31
Poultry International - April 2017 - 32
Poultry International - April 2017 - 33
Poultry International - April 2017 - Products
Poultry International - April 2017 - Marketplace
Poultry International - April 2017 - Advertisers’ Index
Poultry International - April 2017 - Cover3
Poultry International - April 2017 - Cover4
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