Poultry International - April 2017 - 12

12 ❙ PoultryInternational

Who will supply China's
growing appetite for poultry?
Significant opportunities await whomever may be able to satisfy
China's growing appetite for safe poultry meat.
BY TODD SOUTHERLAND,

During the past 30
years, Chinese meat and
poultry consumption has
more than quadrupled, as
economic conditions in
the country have improved
and the population has
become increasingly urbanized. 
Todd Southerland
While chicken will
not soon overtake pork
consumption in China, it is being eaten much
more regularly, particularly as urban Chinese cit-

izens become accustomed to availability through
fast food restaurants. 
For example, since opening its first Kentucky
Fried Chicken (KFC) in China in 1987, YUM!
Brands has built more than 5,000 KFC restaurants in 850 Chinese cities. This success has been
replicated by other domestic and international
fast food chicken brands and, from any perspective, this rise in availability has boosted consumption over the past several decades, as shown
in the chart below.
Despite this strong growth trajectory, Chinese
per capita meat consumption remains low - for

China's per capita meat consumption 2000-13 (kg)
45
40
35

(kg)

30

While Chinese
consumption of chicken
meat will remain below that
of pork for some time, demand
will, nevertheless, continue
to grow.

25
20
15
10
5
0

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013*

Year
Source: Based on Earth Policy Institute analysis of U.S. Department of Agriculture and U.N. data.
* estimated

www.WATTAgNet.com ❙ April 2017


http://www.WATTAgNet.com

Table of Contents for the Digital Edition of Poultry International - April 2017

Poultry International - April 2017
Contents
Editor’s Comment
News
Russian broiler producers facing flat growth in 2017
VIV Russia to showcase industry’s developments
Who will supply China’s growing appetite for poultry?
Gut health additives: four possible future scenarios
11 mycotoxin survey lessons to reduce poultry feed risks
When to use natural betaine in poultry diets
Reducing poultry processing waste maximizes yield, profits
Products
Marketplace
Advertisers’ Index
Poultry International - April 2017 - Poultry International - April 2017
Poultry International - April 2017 - Cover2
Poultry International - April 2017 - Contents
Poultry International - April 2017 - Editor’s Comment
Poultry International - April 2017 - 3
Poultry International - April 2017 - News
Poultry International - April 2017 - 5
Poultry International - April 2017 - Russian broiler producers facing flat growth in 2017
Poultry International - April 2017 - 7
Poultry International - April 2017 - 8
Poultry International - April 2017 - 9
Poultry International - April 2017 - VIV Russia to showcase industry’s developments
Poultry International - April 2017 - 11
Poultry International - April 2017 - Who will supply China’s growing appetite for poultry?
Poultry International - April 2017 - 13
Poultry International - April 2017 - 14
Poultry International - April 2017 - 15
Poultry International - April 2017 - Gut health additives: four possible future scenarios
Poultry International - April 2017 - BB1
Poultry International - April 2017 - BB2
Poultry International - April 2017 - 17
Poultry International - April 2017 - 18
Poultry International - April 2017 - 19
Poultry International - April 2017 - 11 mycotoxin survey lessons to reduce poultry feed risks
Poultry International - April 2017 - 21
Poultry International - April 2017 - 22
Poultry International - April 2017 - 23
Poultry International - April 2017 - When to use natural betaine in poultry diets
Poultry International - April 2017 - 25
Poultry International - April 2017 - 26
Poultry International - April 2017 - 27
Poultry International - April 2017 - Reducing poultry processing waste maximizes yield, profits
Poultry International - April 2017 - 29
Poultry International - April 2017 - 30
Poultry International - April 2017 - 31
Poultry International - April 2017 - 32
Poultry International - April 2017 - 33
Poultry International - April 2017 - Products
Poultry International - April 2017 - Marketplace
Poultry International - April 2017 - Advertisers’ Index
Poultry International - April 2017 - Cover3
Poultry International - April 2017 - Cover4
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