Poultry International - January 2017 - 18

18 ❙ PoultryInternational
ANTIBIOTIC-FREE POULTRY'S BROADER ECONOMIC IMPLICATIONS
important side effect that will impact consumers in a way
that is conveniently being overlooked in current marketing
campaigns. 
These added costs, in some form, will eventually be
passed along to consumers as all levels of the supply chain
seek to protect or enhance margins.  At that point, consumer desire for a potentially safer alternative may be at least
partly offset by the impact on their wallet. 

Beyond US borders

which is why cheaper-priced chicken has experienced such
a large increase in global demand. They will not accept the
premiums associated with ABF chicken. These added costs
will negatively impact margins or be passed along to U.S.
consumers in the form of even higher prices.
The aforementioned evolution in the chicken industry is
poised to have a significant impact on consumers of U.S.produced chicken and processors. It is difficult to know
who will absorb the expected cost increases of ABF chicken as processors may face lower-margin opportunities from
export distribution channels. For consumers, this inevitable
growth in the ABF industry may be a classic example of
the old adage, "Be careful what you wish for," because the
outcome of these changes has yet to unfold. ■

The other side effect will likely be absorbed by processors themselves. The U.S. chicken industry exports nearly
20 percent of its annual production, predominantly to developing economies, where demand for protein is rising. In
many ways, the export market for chicken has buoyed the
U.S. industry through very difficult cycles, so it is an imporTodd Southerland is a senior vice president and food and
tant distribution channel that cannot be ignored.
agribusiness industry manager at SunTrust Bank (www.
Those foreign consumers are extremely
price-sensitive,
suntrust.com).
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er on: WWW.SPACE.FR

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Table of Contents for the Digital Edition of Poultry International - January 2017

Poultry International - January 2017
Contents
Editor’s Comment
News
EU poultry production forecast positive over next decade
Top Russian broiler producers grow in tough market
Antibiotic-free poultry’s broader economic implications
Layer nutrition: 12 perennial points of anxiety
Layer nutrition: 12 perennial points of anxiety
8 checks to minimize poultry processing rejects
Products
Marketplace
Advertisers’ Index
Poultry International - January 2017 - Poultry International - January 2017
Poultry International - January 2017 - Cover2
Poultry International - January 2017 - Contents
Poultry International - January 2017 - Editor’s Comment
Poultry International - January 2017 - 3
Poultry International - January 2017 - 4
Poultry International - January 2017 - News
Poultry International - January 2017 - 6
Poultry International - January 2017 - 7
Poultry International - January 2017 - EU poultry production forecast positive over next decade
Poultry International - January 2017 - 9
Poultry International - January 2017 - 10
Poultry International - January 2017 - 11
Poultry International - January 2017 - Top Russian broiler producers grow in tough market
Poultry International - January 2017 - 13
Poultry International - January 2017 - 14
Poultry International - January 2017 - 15
Poultry International - January 2017 - Antibiotic-free poultry’s broader economic implications
Poultry International - January 2017 - 17
Poultry International - January 2017 - 18
Poultry International - January 2017 - 19
Poultry International - January 2017 - 20
Poultry International - January 2017 - 21
Poultry International - January 2017 - 22
Poultry International - January 2017 - 23
Poultry International - January 2017 - Layer nutrition: 12 perennial points of anxiety
Poultry International - January 2017 - 25
Poultry International - January 2017 - 26
Poultry International - January 2017 - 27
Poultry International - January 2017 - 8 checks to minimize poultry processing rejects
Poultry International - January 2017 - 29
Poultry International - January 2017 - 30
Poultry International - January 2017 - 31
Poultry International - January 2017 - 32
Poultry International - January 2017 - 33
Poultry International - January 2017 - Products
Poultry International - January 2017 - 35
Poultry International - January 2017 - 36
Poultry International - January 2017 - 37
Poultry International - January 2017 - 38
Poultry International - January 2017 - 39
Poultry International - January 2017 - 40
Poultry International - January 2017 - 41
Poultry International - January 2017 - 42
Poultry International - January 2017 - Marketplace
Poultry International - January 2017 - Advertisers’ Index
Poultry International - January 2017 - Cover3
Poultry International - January 2017 - Cover4
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