Poultry International - January 2016 - 12

12 ❙ PoultryInternational

How to boost poultry profits,
productivity with data
Broad and fully analyzed data can improve day-to-day decision
making, driving production and raising profits.
DR. KRISTOF MERTENS

S

Successful poultry farm management depends on farm managers
and staff making the right decisions at the right time, and data
plays a key role in facilitating
this.
Properly organizing, centralizing, analyzing and sharing the
growing amounts of data available from a modern poultry farm,
however, is not easy. However,
there are clear benefits to using
data to achieve precision poultry farming.
How do poultry farm managers make business decisions or prevent problems from compromising performance? Do they know how well the farm will produce

Key data management
considerations for poultry
farms
1. Choose the data collection strategy
that fits the farm and matches goals.
2. Let graphical and advanced analysis
tools support data interpretation.
3. Share information with all relevant
persons in and around the business.
4. Create a unique living expert system.

Regularly measuring key performance indicators
can reveal whether flocks are being managed
and are performing as well as possible. 
or what the financial results will be at the end of the
production cycle?
If these questions make you uncomfortable, it may be
time to adopt a data-driven management strategy.
When we talk about poultry farm data in this context, we are referring to production data (such as feed
consumption, water consumption, body weight, egg production, egg weight, climate and medication) and financial data (such as egg prices, feed prices, chick prices
and hen prices). These data sets are key performance
indicators or KPIs.

Optimizing data
Everything starts with structured - and, most importantly, regular - data collection. In practice, most
Dr. Kristof Mertens is EU expert for the European
Innovation Partnership Focus Group Precision
Farming and cofounder of Porphyrio NV.
www.WATTAgNet.com ❙ January 2016


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Table of Contents for the Digital Edition of Poultry International - January 2016

Contents
Poultry International - January 2016 - Cover1
Poultry International - January 2016 - Cover2
Poultry International - January 2016 - Contents
Poultry International - January 2016 - 2
Poultry International - January 2016 - 3
Poultry International - January 2016 - 4
Poultry International - January 2016 - 5
Poultry International - January 2016 - 6
Poultry International - January 2016 - 7
Poultry International - January 2016 - 8
Poultry International - January 2016 - 9
Poultry International - January 2016 - 10
Poultry International - January 2016 - 11
Poultry International - January 2016 - 12
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Poultry International - January 2016 - Cover3
Poultry International - January 2016 - Cover4
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